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HUF x Land Cruiser

United States · since 2002

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Outdoor and gorpcoreStreetwearWorkwear

About HUF x Land Cruiser

HUF x Land Cruiser is a collaboration between HUF and Toyota, built around the design and influence of the Land Cruiser. HUF was started by pro skateboarder Keith Hufnagel, who opened his first boutique in San Francisco's Tenderloin district in 2002 and now runs the brand from Los Angeles. This collection mixes workwear silhouettes with modern pieces and custom accessories. Artwork came straight from the Toyota archives, so the graphics carry decades of off-road looks. To mark the project, the team drove a custom HUF Land Cruiser truck out to Mormon Rocks, California, and met up with a fleet of vintage Cruisers among the sandstone formations. A good pick if you like workwear shapes with a bit of overlanding spirit.