JUNTAE KIM

Juntae Kim started his namesake label in 2022, so it is one of the newer names you'll come across. The brand is gender-fluid, and the idea behind it is stated plainly: true beauty is not about constraining the body, but loosening it. Kim's philosophy centres on unravelling binary constructions, which shapes how the clothes are approached.

There is also a cultural thread. The label takes stereotypical Asian tropes, turns them on their head and offers them to communities of every race, gender and class, with the aim of encouraging integration. It's a thoughtful place to start if you want clothes with a point of view rather than a look. You'll find it stocked at MACHINE-A in London, which ships worldwide.