VAARA

VAARA is a London label, founded in 2015 by Tatiana Korsakova, and it makes womenswear. It is an activewear brand that sets sportswear elements against luxury fabrics, aiming for relaxed elegance without giving up performance. The cuts are minimalist, with fluid lines that follow the body.

The making is European throughout. Yarns come from France, Italy, Portugal and Turkey, fabrics are sourced from independent European mills, and the clothes are made in small, family-run workshops in Portugal and Italy. Alongside performance fabrics, the wellness pieces use organic cotton, merino wool and mineral-rich SeaCell. The brand says its focus on lasting quality is its answer to product churn.