GUESS U.S.A.

About GUESS U.S.A.

GUESS USA is the all-American ready-to-wear line from Guess, set up in 2022 and led by designer Nicolai Marciano as a platform for collaborations with artists and industry names. It works directly from the Guess archive, bringing back pieces drawn in the 80s, 90s and 2000s that never made it into production. Expect embellished t-shirts, flared denim, patchworked bags and cracked leather, with sun-bleached colours and stone-washed jeans giving everything a new-but-vintage feel. Denim is one of the main materials. The look draws on the brand's black and white campaign photography, and Marciano commissioned photographer Eli Russell to visually redesign the line. The parent label, founded in 1981, was among the pioneers of designer jeans and is known for its red triangle logo.