11:11

About 11:11

11:11, also written eleven eleven, is a designer label making hand-spun, handwoven clothing from indigenous cotton and 100% natural dyes. It is the pret label of CellDSGN Pvt. Ltd., and its garments are made in small batches with artisan groups across India, many of whom work from home, with spinning wheels and looms in the same space as the kitchen. Techniques include hand spinning, hand loom weaving, hand painting, miniature tie-dyeing and quilting. The label has worked with the Kachchh region for over 15 years. Expect relaxed silhouettes with a sartorial touch that move from day to evening wear.