11.11 / eleven eleven

About 11.11 / eleven eleven

11.11 / eleven eleven is an Indian label built around handwork. Clothes are made from indigenous cotton and 100% natural dyes, using hand spinning, hand loom weaving, hand painting, miniature tie-dyeing and quilting. It follows a "seed to stitch" philosophy, making small batch, slow-made pieces with groups of artisans across India, many of whom work from home, with family members sharing the different steps. Expect relaxed silhouettes with a sartorial touch, designed to work across gender lines and from day into evening. After dyeing, the leftover water and organic matter go to fertilise local crops. The label is the pret line of CellDSGN Pvt. Ltd. and has worked with Kachchh for over 15 years.