Working Class Heroes

Working Class Heroes has been trading out of Ulverston since 2006, starting life as a skate shop before growing into something broader. Skateboarding is still at the core of it, with decks and hardware from 5Boro, Ace Trucks, Oj Wheels, Quasi, Skate Mental, Snack Skateboards, Sour Solution and Doomsayers, alongside skate-rooted clothing labels like Magenta, Poetic Collective and Theories Of Atlantis.

Around that sits a street and outdoor edit that pulls in Carhartt WIP, Gramicci, Deus, Patagonia, Veja, Birkenstock and New Balance, plus sharper names like 19-69, Darkroom and Stutterheim for outerwear. There's a good line in gifts and homeware too, from Karlsson clocks to Hoptimist figures and David Shrigley prints. It's a shop that's kept its skate roots while building out a wider wardrobe around them, run with the kind of knowledge that only comes from doing it a long time.