West NYC

West has been on the Upper West Side since 2007, supplying New York with limited-edition sneakers, streetwear and hats from popular and up-and-coming brands. It's an independent shop with fourth-generation shoe retail roots, and its collaborations sit alongside a clothing line of its own and exclusive New Era fitted caps. Past partners include Nike, New Balance, Saucony and 47 Brand.

The edit leans heritage and streetwear. Father Figure, RIZORT, Only NY Clothing and Heresy lead the label mix, with nanamica and Snow Peak for a more outdoorsy, considered side, and VEJA, KEEN and Timberland for something sturdier. It has been featured in music videos and ESPN segments, and it's a sneaker tourism stop for visitors from out of town.