Stockists / Virgil Normal
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Virgil Normal

Since 2015Independent boutiqueLos Angeles1 shop
DesignerStreetwear
Since
2015
Based in
Los Angeles

Independent boutique · Designer, streetwear

Virgil Normal is an independent boutique on Normal Avenue in East Hollywood, Los Angeles, open since 2015. It has a friendly, easygoing feel, and it's as much a neighbourhood hangout as a shop, with art shows and parties a big part of its reputation.

The edit mixes designer and streetwear with a lot of fun. Meals is a favourite for its bright chef pants, and Team Dream, Good Posture, Tenbox, Carrots and Crap Eyewear sit alongside Monitaly, Peter Jensen, Posture Walking Club and Elizabeth Ai. Much of it comes from independent designers and artists, and the shop also works on collaborations with them. Beyond clothes, you'll find home goods, sunglasses and a hand-picked rack of point and shoot film cameras.

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