Totem Brand Co.

Totem Brand Co. is a duo of shops on South Street in Philadelphia, running since 2013. The pairing is deliberate: sharp Japanese and Korean fashion sits alongside tough, functional outdoor gear, so you'll find raw denim and workwear pieces next to kit built for the trail.

The rail leans heavily on heritage American makers and small-batch craft. Expect Stormy Kromer caps, L.L.Bean staples, Geier gloves and Matador's packable travel gear, alongside more niche names like Bandit Bandanas, Le Bon Shoppe, Laconic and Upstate Stock. There's a strong thread of Native American and indigenous craftsmanship too, with pieces from Lyle and Trent Lee-Anderson and Nuataaq. It's an edit for people who care about denim that's actually made to last and outerwear that's been properly tested outdoors, not just styled that way.