Superette

Superette started in Auckland in 2002, when two twenty-somethings quit their nine-to-fives to build the kind of shop they'd found abroad, in London, Tokyo and New York: somewhere with a point of view, gathering the best independent and designer labels under one roof. That single store has grown into nine shops across Australasia plus an online edit, now considered one of the region's leading fashion and lifestyle destinations.

The mix leans heritage and minimalist with a strong streetwear and sneaker thread running through it, taking in Academy Brand, Assembly Label, Carhartt, Rag and Bone, Ksubi and Samsøe & Samsøe alongside newer names like Commoners and Once Were Human. It's a considered, well-travelled edit rather than a department store sprawl, built by people picking things because they genuinely rate them.