
Stoy
- Since
- 2007
- Based in
Copenhagen
- Price
- Premium
Independent boutique · Designer, heritage, luxury, minimalist
Stoy has been part of Copenhagen's retail scene since 2007, when brothers Torben and Jakob Støy opened its doors with a simple aim: an honest, considered space built on curiosity, craftsmanship and real community. Nearly two decades on, that instinct still runs through its two Copenhagen shops, which mix serious international houses with independent labels you won't easily find lined up together elsewhere.
The edit sits somewhere between luxury and minimalist, with a strong heritage thread running through it. Toteme and KHAITE sit alongside Nordic names such as AF Agger, Aiayu, Nicklas Skovgaard and 66° North, while The Frankie Shop, DUNST, Flore Flore and Palmes bring a sharper, more directional edge. It's a shop built on genuine relationships with the people behind the brands it stocks, and that care shows in how thoughtfully everything is put together.
Labels at Stoy
8 of 71 labels- Andersen AndersenAndersen AndersenKnitwear · Outerwear · Heritage9 stockists
- ANN DEMEULEMEESTERKnitwear · Outerwear · Tailoring14 stockists

- AuraleeKnitwear · Shirts · Tailoring22 stockists
- DancerKnitwear · Shirts · Sportswear12 stockists

- Lady White Co.Knitwear · Sportswear · Minimalist12 stockists
- RIERKnitwear · Outerwear · Heritage19 stockists

- Stone IslandKnitwear · Outerwear · Designer50 stockists
- Studio NicholsonDenim · Knitwear · Shirts20 stockists
Number = how many stockists on LabelTrail carry the label.