Stockists / Standard & Strange
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Standard & Strange

Since 2012Independent boutiqueOakland3 shopsPremium
HeritageJapanese denimWorkwear
Since
2012
Based in
Oakland
Price
Premium

Independent boutique · Heritage, japanese denim, workwear

Standard & Strange started life in 2012 on Temescal Alley in Oakland, in a former municipal stables building, founded by Neil Berrett and Jeremy Smith after the pair met through the San Francisco cycling scene. The name comes from Jane Jacobs, and the shop still carries her belief in "new uses for old spaces". It's since grown to three stores, in Berkeley, New York and Santa Fe, built around a simple ethos: own fewer, better things.

The edit leans heavily on Japanese reproduction and American workwear, with labels like Buco, Ooe Yofukuten, Bryceland's & Co. and The Real McCoy's sitting alongside heritage leather and denim names such as Clinch Boots and Black Sign. Expect selvedge, well-made boots and jackets built to wear in rather than out, backed up by staff who genuinely know their garments and offer repairs to keep them going.