Shoe Palace

Shoe Palace started in 1993 as a single family-run shop in San Jose, California, founded by the Mersho family. It has grown into a chain of around 210 stores across the United States, alongside an online shop at shoepalace.com. The business is built on service first, with the family's focus on athletic footwear and apparel and a steady eye for in-demand styles.

Its edit leans on sneakers and streetwear, with a strong run of pop culture collaborations. The X SP range ties the shop to characters and titles from film, television, music and comics, including Betty Boop, Bob Marley, Chucky, Marvel and Narcos. Alongside them sit Off-White, Curry Brand and Perri's Socks.