Self Edge
- Since
- 2006
- Based in
San Francisco
- Price
- Premium
Independent boutique · Heritage, japanese denim, tailoring, workwear
Self Edge opened in San Francisco in 2006, founded by husband-and-wife team Kiya and Demitra Babzani after they came across a group of Japanese makers producing vintage American-style workwear with a level of craft the US market simply wasn't seeing. That discovery became the shop's whole reason for being: bringing Japanese raw denim to a Western audience, alongside repair and hemming done in-house on vintage Union Special and Singer machines. It's grown to five stores since, always on the same quality-first terms.
The edit leans heavily on heritage workwear and tailoring, built around names like Iron Heart, The Flat Head, THE STRIKE GOLD, 3sixteen, Stevenson Overall Co and Boncoura, with leather goods from Fine Creek Leathers and Good Art Hlywd, and Sun Surf for print shirting. Staff know the production story behind every pair of jeans on the wall.
Labels at Self Edge
28 labels- 3sixteenDenim · Outerwear · Shirts7 stockists
- BoncouraBoncouraDenim · Outerwear · Shirts3 stockists
- Brain DeadAccessories · Eyewear · Footwear30 stockists
- Buzz Rickson'sOuterwear · Shirts · Heritage12 stockists

- Fine Creek LeathersHeritage3 stockists

- Good Art HlywdJewellery and watches · Americana5 stockists

- Hermanos KoumoriStreetwear2 stockists

- Hollywood Trading Company (HTC)Heritage3 stockists

- Iron HeartDenim · Outerwear · Shirts6 stockists
- Merz b SchwanenKnitwear · Shirts · Heritage19 stockists

- Mister FreedomDenim · Outerwear · Shirts8 stockists

- PotenPoten4 stockists
- PRPS2 stockists

- Pure Blue JapanDenim · Outerwear · Shirts10 stockists

- Rick OwensFull wardrobe · Outerwear · Avant-garde34 stockists
- SamuraiDenim · Shirts · Japanese denim11 stockists

- SeuvasOuterwear · Shirts · Trousers7 stockists

- Star of HollywoodHeritage2 stockists

- Stevenson Overall CoAccessories · Denim · Outerwear8 stockists

- Studio D’ArtisanDenim · Trousers · Heritage13 stockists
- Sugar CaneDenim · Trousers · Heritage11 stockists

- Sun SurfShirts · Heritage · Japanese denim9 stockists
- The Flat HeadThe Flat HeadHeritage · Japanese denim6 stockists
- THE STRIKE GOLDTHE STRIKE GOLDJapanese denim2 stockists
- UnmarkedHeritage6 stockists

- Warehouse & CoDenim · Heritage · Japanese denim11 stockists

- Werkstatt MünchenHeritage6 stockists

- WhitesvilleKnitwear · Heritage · Japanese denim9 stockists

Number = how many stockists on LabelTrail carry the label.


