Route One

Route One has been the UK's number one skate shop since 1989, and it still reads like a shop run by skaters for skaters. The brand's own line is that its gear is designed for skating and made to last, which matches what you see on the shelves: skate shoes, streetwear and skateboards, with an in-house skate team behind the range. The edit leans hard into skate heritage. Lowlife, Midvs Co, Coal, Darkstar, Death and Ichpig sit near the top of the list, alongside Mi-Pac, Lakai, DC, DVS and Enjoi on the footwear and deck side. Its best-selling Super Baggy Jeans are built for skateboarding, and the shop runs ten physical stores, so you can try things on before you buy.