Puffer Reds

Eric Williams established Puffer Reds in December 1979 as a place to buy the latest hip-hop, R&B and jazz albums. In the late 1980s and early 1990s it shifted from music and sneakers towards trendsetting streetwear, and it has since grown into a fashion hub with two shops and a webstore, popular with musicians, athletes and plenty of celebrities.

The edit leans towards streetwear with a designer edge: Nash New York, RTA, AlphaStyle, BLDG4. and Stampd sit alongside L/AB c/o Off-White, Moose Knuckles and Mitchell & Ness. For sneakers, expect Air Jordan, Nike, adidas, Converse, Vans and Timberland. It's a shop that still feels rooted in the culture.