Premier

Premier opened in 2001 in Grand Rapids, Michigan, as a small space built by friends in Cherry Hill. It has been in downtown Grand Rapids since 2005, and it is still run by a tight-knit crew whose main aim is to improve the local skate scene and make everyone who walks in feel welcome.

The edit spans skate, sneaker and streetwear, with labels including Stingwater, Tenant, Pearl, Civilist, Asics Skateboarding, Cold World Frozen Goods and Piilgrim. The shop is known for its welcoming feel and its focus on the local skate community. Shoppers further afield can order through the online store.