Pilgrim Surf + Supply

Pilgrim Surf + Supply started in 2012 in Williamsburg, Brooklyn, opened by Chris and Erin Gentile as a shop and gathering spot where surf culture met art, music and design. It grew from a straightforward retail space into a fuller menswear and womenswear offer from 2015, and the brand later opened two more stores in Japan through a partnership with Beams, in Tokyo and Kyoto.

The edit leans heritage and minimalist, built around small-batch, craft-led labels rather than mass names: Atelier Delphine, Baserange, Black Crane and Wonder Valley sit alongside surf-specific brands like Birdwell, Xcel, Rash Wetsuits and Kassia Surf, plus sneakers from P.F. Flyers and Aurora Shoe Co. It's a good stop for anyone after considered, textural basics with a coastal, outdoorsy edge rather than logos.