Outnorth

Outnorth began in 1926 in the centre of Kalmar, in southeast Sweden, as Kalmar Kommissionsaffär, and grew into a shop for work and outdoor clothing. It became a dedicated outdoor shop called Naturbolaget in 1999, started selling online in 2005, and today trades as Outnorth, with two physical stores alongside the website.

The pitch is "the best of Scandinavian Outdoor", and the edit follows it, leaning mainly on Nordic brands. Brynje, Brusletto, Ilves and Gococo sit alongside workwear names like Helly Hansen Workwear and Grundéns, a nod to the shop's roots. There are handy extras too, such as Lock Laces, FlipBelt and Goodr sunglasses, plus ICANIWILL for training kit. It's a good stop if your wardrobe leans towards gorpcore and you like the Scandinavian take on it.