Offspring

Offspring opened on Neal Street in Covent Garden back in February 1996, the first sneaker shop in Europe built around fashion rather than sport. Thirty years on, it's grown to five shops and stays close to the culture it helped create, running sneaker pick up days, raffles and a Sunday chat on Instagram that keeps its community talking.

The edit mixes designer names like Common Projects, Comme des Garçons and Rick Owens with the sportswear brands that made its name: Nike, adidas, New Balance, Air Jordan and Asics, alongside New Era, VEJA, Dr. Martens and UGG. It's a shop for people who take their trainers seriously, whether that's a limited collaboration or a dependable daily pair.