Nice Kicks

Nice Kicks has been going since 2010, when it opened in Austin, Texas, as a shop built around the overlap of fashion, music and art rather than sneakers alone. It's grown to three physical stores, all run with the same idea: retail as a bit of a cultural hangout, with the shop's own label initiatives and storytelling woven through the collaborations it curates.

The edit leans heavily on sneakers, sportswear and streetwear with a heritage streak, running from Air Jordan, ON Running, Y-3 and Dr. Martens through to Reebok, Puma, New Era and Saucony. Independent names sit alongside the big sportswear houses too, with BRAVEST STUDIOS, CTHDRL, RIZORT, SKIM MILK, Pas de Mer, PLEASURES and By Parra giving it a sharper, scene-led edge next to the trainers and workwear staples like Dickies and Rokit.