IF

IF has been a fixture of SoHo since 1978, run as an independent from a single shop at 94 Grand Street in New York. It's a multi-label boutique with a clear point of view, stocking avant-garde designer menswear and womenswear alongside leather goods and accessories, with a strong lean towards Japanese, French and Belgian makers.

The edit is serious, quiet and made with real craft. Expect Paul Harnden's hand-sewn pieces, the sculptural Takahiro Miyashita The Soloist, and the draped, considered work of Jan-Jan Van Essche, Toogood and Atelier Suppan. Smaller names such as A Tentative Atelier, Horisaki, Kuboraum and NOIR KEI NINOMIYA sit alongside Parts Of Four, Lamberto Losani and Zhexuan Hu. It suits anyone who likes minimalist designer clothes with a bit of strangeness to them, and who wants to find them in a shop that has been doing this for decades.