htown

htown opened on Commercial Street in east London in 2020, set up by Harry Fisher after his time buying for Machine-A. It's a designer and streetwear boutique built around sustainability and diversity, with labels chosen for what they stand for as much as how they look.

The rail leans heavily on British and London-based talent: AHLUWALIA, Charles Jeffrey Loverboy, Martine Rose, Nicholas Daley, Feng Chen Wang and Saul Nash sit alongside Ottolinger, Eckhaus Latta and Entire Studios for a more directional, downtown edge. Streetwear runs through it too, with Aries, Diesel, Umbro and CamperLab keeping things grounded, while Vivienne Westwood and MM6 Maison Margiela bring in some established design weight. It's a shop for anyone after considered, story-led pieces rather than the obvious names.