Good as Gold

Good as Gold has been part of Wellington's fashion scene since 2004, an independent multi-brand shop built around a global mix of streetwear, sneakers and outdoor gear. The edit sits comfortably between minimalist and gorpcore: Arc'teryx and Patagonia share space with Kowtow and Meadowlark, while Stan Ray, Stepney Workers Club and Service Works bring a workwear-leaning streetwear thread. Sneakers are a real strength too, spanning Salomon, Saucony, VEJA, KEEN and Nike.

Beyond the rails, it's grown into a hub for Wellington's creative community, hosting parties, exhibitions and collaborations that put local talent alongside the international names on its shelves. Two decades on, it still feels less like a straight rundown of trends and more like a shop with a distinct point of view.