Exclusive DNA

Exclusive DNA is an independent menswear retailer based in Los Angeles, founded in 2010. It runs two physical shops alongside its online store and is known for premium sneakers, apparel and accessories, with a focus on lifestyle brands and free shipping and returns. The edit leans on heritage, outdoor and gorpcore, and sneakers. Vasque, Fjällräven and La Sportiva cover the trail side, while Red Wing, Blundstone and Hunter bring the heritage boots. Onitsuka Tiger, Saucony, Asics and New Balance anchor the sneaker rails, with Gap X Yeezy and Topo Athletic adding something more directional.