EQVVS

EQVVS started life in Lincoln in 1987 as a single menswear shop and has grown into a small group of stores across Lincoln and Mansfield, alongside its online business. The idea has stayed the same throughout: bring together heritage names and contemporary labels under one roof, edited with a genuinely knowledgeable eye rather than just stocked deep.

The rail runs from country-inspired staples like Barbour Lifestyle and Aquascutum through to sharper European tailoring from A.P.C. and AMI Paris, with room for outdoor and gorpcore pieces from Ten C, ROA and nanamica, plus streetwear from Represent, Aries and Adidas Originals. It's a shop for men who want their wardrobe to move between smart, casual and outdoorsy without much fuss, backed by staff who actually know the brands they're selling.