Care of Carl

Care of Carl started in Borås, Sweden, in 2010 and has grown into one of the Nordics' most complete menswear e-tailers, backed by a single physical shop. It carries more than 250 brands, spanning formal Italian tailoring names like Kiton and E. Marinella, Scandinavian staples such as Filippa K and A Day's March, and travel and leather goods from Mismo, Bennett Winch and Samsonite. Watches get particular attention, with a strong pre-owned selection covering Rolex, Omega, IWC, Breitling and Chopard alongside Swedish maker Sjöö Sandström.

The edit leans luxury and minimalist, mixing dressed-up European tailoring with cleaner Scandinavian pieces, built around the idea of investing in quality that lasts rather than chasing trends.