Blue in Green

Blue in Green started life in 2006 as a single storefront on Greene Street in SoHo, New York, selling Japanese selvedge denim. It's since grown into four shops and become one of the go-to addresses in the US for Japanese and American denim, built on the kind of loyal following that comes from genuinely knowing the fabric.

The edit leans heavily on heritage workwear and Japanese craft, with labels like Loop & Weft, Gitman Bros and Left Field sitting alongside Japan-based names such as N. Hoolywood, 11.11/eleven eleven and OLD PARK. There's a quieter, more minimal thread running through the racks too, in pieces from Les Tien and Lite Year. It's a shop for people who care about how denim is woven as much as how it's cut.