Addnature

Addnature started in Stockholm in 2000, founded by a group of climbers, skiers, paddlers, cyclists and runners who wanted to build a business around the outdoor life they loved. The name comes from its first slogan, "We've got the gear - just add nature". Its first shop opened on Birger Jarlsgatan in 2004, followed by a second on Högbergsgatan in 2007, and the website sits alongside the two city shops today.

It's one of Sweden's bigger outdoor retailers, with around 350 brands covering climbing, running, hiking and skiing. The edit leans practical and performance-led. You'll find GORE RUNNING WEAR and Nordfjell next to training and recovery names like BungyPump, Pavigym and Heat Experience, plus Real Socks and Alpe Eyewear for the details. The staff use what they sell, which shows in the range.