10 Corso Como

10 Corso Como opened in Milan in 1991 and more or less invented the idea of the concept store, mixing fashion, design, art and food under one roof rather than just racks of clothes. That original Milan address remains the heart of it, alongside stores in Seoul and a wider network that's grown out from there. The edit leans designer and heritage with a distinctly luxury, minimalist eye, pulling in labels like Yohji Yamamoto, Comme des Garçons Black, Uma Wang and Namacheko alongside directional names such as Magliano, HED MAYNER and Ziggy Chen. There's room for heritage sportswear too, in G.H. Bass & Co., Tretorn and K-Way, plus footwear from Guidi and George Cox. It's a shop for browsing as much as buying, where the clothes sit alongside design pieces and books rather than apart from them.