William Ellery

William Ellery is a New York label making outdoor and workwear in small batches, using new material and reworked vintage. It calls its gear expedition equipment, and its mission is to make gear for people who assist and advance scientific exploration and research, and to improve resource conservation.

Outsiders Store links it to the golden age of outdoor gear: think of a National Geographic article on geologists studying igneous rock around 1976. Wool and leather are the lo-fi technical materials, picked so each piece lasts. Alterations, mends, scars and repairs are treated as part of a garment's history, and the story continues with William Ellery. The hiking socks are described as ridiculously luxurious.