We Norwegians

About We Norwegians

We Norwegians is a Norwegian label based in Voss, founded in 2013 and launched in 2014 by Tove Grane and Øyvind Lauritzen. Øyvind brings a background in technical sportswear and skiing, Tove a background in fashion and a particular passion for merino wool. The brand builds knitwear and skiwear for men and women around premium merino, pairing modern basics with traditional Norwegian knitting patterns. Skiwear looks back to 60s, 70s and 80s ski style, made to work on the slopes and off them. The look stays minimalist and functional, suited to city streets, cabins and mountains alike. Flagship stores sit in London's Chelsea, Aspen and Park City.