VOWELS

About VOWELS

Vowels is a made-in-Japan designer brand producing premium denim and refined essentials for daily wear, spanning denim, shirting and outerwear. It was founded by Ritvik Kulshrestha, with a design team based in Tokyo (creative direction from Yuki Yagi in some markets). The label works to the Japanese principle of Shu Ha Ri, mastering the fundamentals of a craft before breaking from them to reshape the form, an idea that runs through its approach to garment-making. Vowels also runs a Research Library and showroom at 76 Bowery in New York, open Tuesday to Sunday from 11am to 7pm, where pieces and process can be explored in person.