Viyella

About Viyella

Viyella's clothing is stocked by American Classics London, a retailer with a shop on Newburgh Street in London's Soho. The store sells American and Japanese heritage clothing, offering it both in person and through its online shop. Viyella has its own dedicated collection there, giving customers based in London or shopping online a direct route to the label's pieces. For anyone wanting to see the clothing before buying, a visit to the Newburgh Street store is worthwhile, while the same range can be browsed and ordered from anywhere through the American Classics London website, alongside the shop's broader heritage clothing offering from Japan and the US.