Vetra

About Vetra

Vetra is a French workwear label founded in Paris in 1927 by Edouard Beerens, and its story runs through one family. Every piece is made in the brand's own factory in France, and it kept manufacturing there when much of the industry moved production elsewhere. The workwear is built the traditional way, with two-needle felled seams, bar tacks and reinforcement layers. Vetra is known for Hydrone Blue, and it was one of the first brands to offer a full range of colours. It works with fabrics such as French moleskine, which has a hard-wearing sateen finish, and dungaree wash twill. In the 1950s it began outfitting oil company workers and flight crews.