U.P.W.W.

About U.P.W.W.

U.P.W.W. (Utility Pro Work Wear) launched in New York in 2017 as a spin-off of workwear label Utility Pro. Rather than simply borrowing from workwear, it takes Utility Pro's safety apparel and reworks it directly, applying contemporary cuts, prints and details while keeping the original's durability and build quality. Reflective stripes and bright colours run through every collection and have become the label's signature. Much of the design is driven by Italian designer Alessandro Simonetti, a photographer by background whose unconventional approach shaped the brand's bold look after his move to New York. The range covers T-shirts, longsleeves, coats and jackets, with the sturdy construction reflected in a slightly higher price.