Sunray

Sunray makes plain white t-shirts, and it does that one thing very well. The label is designed in Cornwall and made in Japan, in a small, family-run factory with nearly a century of craftsmanship behind it. The factory is known for producing uniforms for the Japanese Imperial Palace.

Each garment is knitted on antique circular knitting machines and takes about 1.5 hours to make. The idea is a t-shirt that gets better with every wash and wear. Liquor Store, one of the brand's first stockists, rates them among the best fitting it has sold, and the packaging is sustainable and recycled.

Demand has grown, so the range now also includes sweatshirts and hoodies, plus a womenswear line called Sunray Spirit.