Story mfg.

Story mfg. is a slow-moving, eco-conscious label headed by husband and wife Seed and Katy Al-Rubeyi. They started it because they wanted naturally dyed, handmade clothing that didn't exist. Colour comes from plants rather than harmful bleaching, and the pieces are described as vegan and cruelty-free.

The designs revive traditional textile crochet and embroidery, so expect hand-stitched veggies and blooms alongside nods to vintage workwear and military silhouettes. END. stocks trousers, cargo shorts, jackets and handmade knitwear, and the trousers and shorts are never short of pockets. The label works outside the fashion calendar and says it wants to push back against a 'take, make, waste' culture.