Sono

Sono is a collaborative project between Stephanie Oberg and Simon Homes, and it's a good one to know if you care where your clothes come from. The pair set out to offer the luxury of beautiful clothes while dealing head on with ethical and environmental concerns. It's an independent label, and sustainability sits at the centre of how it works rather than being tacked on.

In practice, that means working only with organic natural fibres and avoiding plastics. Design, material quality and supply chain transparency get equal weight. Each garment is made with longevity in mind, and the label shows real respect for the people and processes behind its making. A sensible pick if you want fewer, better things.