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Smartwool

Steamboat Springs · since 1994 · Mid-range, About $60 to $130

17shops
6countries
Mid-rangeAbout $60 to $130
Style
Outdoor and gorpcoreSportswear
Makes
AccessoriesSportswearT-shirts and sweats

About Smartwool

Smartwool makes socks from Merino wool, and that focus is the whole appeal. The wool is described as high-performance, and the people who rely on it are skiers, hikers and adventurers who want lasting comfort in any condition. That makes these socks for time spent properly outdoors, whether on the slopes or on a long walk, rather than a pair you save for best. You can find Smartwool at retailers including Castleberg Outdoors and Ellis Brigham. If your feet are the first thing to complain on a day out, Merino socks are a sensible place to start.