Setinn

About Setinn

Setinn is a tennis label made for wearing well beyond the court. The name is an anagram of tennis, and that idea runs through everything it makes: pieces with the practicality and functionality needed for play, that also sit easily in ordinary life. Shingo Arai, a respected buyer at BEAMS, founded the brand. He takes classic sportswear and gives it a clean, modern Japanese treatment, and the label updates the traditional tennis style with creative ideas. Its motto is "Play The New Classic", and the aim is simple: to let you come and go between the court and the city in the same clothes. Born for the court, loved by the streets.