RVCA

RVCA (pronounced "rew-ka") was founded by PM Tenore in 1999. The name comes from the balance of opposites, symbolised by the letters V and A, which stand for things like nature and industrialisation, past and present, and man and woman.

Art sits at the centre of the brand. Its Artist Network Program was set up to showcase accomplished and unknown artists alike, and RVCA has ties to contemporary galleries such as KNOWN Gallery. It is also linked to street graffiti culture.

You'll find the clothing in skate and surf shops and plenty of others. RVCA sponsors a skateboard and surf team, along with well-known Brazilian Jiu Jitsu competitors and MMA fighters.