Rip Curl

Rip Curl is one of the original surf brands, founded in 1969. The range starts with wetsuits, boardshorts and swimwear, with bikinis too, and stretches to outerwear and tide watches.

The everyday clothing is casual, high quality and inspired by surf culture and global travel, so it works well away from the beach as well as on it. There is gear for men, women and kids, which makes it handy if you are kitting out a whole family.

There is a rewards scheme too, called Out There Rewards, with member-only offers, and the brand talks about getting you sorted for wherever The Search may lead.