Ride

About Ride

Ride began in Redmond, Washington, in late 1992 with four board models and a company built for the people. In 1994 it launched Cappel Clothing, a streetwear and outerwear line that fused skate-influenced style with snowboard function, and the Cappel series returned in the 05/06 collection. Preston bindings arrived in 1995 and are now part of the Ride range, where they hold the market share lead in aluminium bindings. The boot programme began that same year and its boots are known for light weight and performance. Ride also builds its boards with Thermal Construction Technology. Today the range covers snowboards, boots and bindings for men, women and kids, with bold colours and modern graphics.