Labels / Reyn Spooner
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Reyn Spooner

United States · since 1956

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About Reyn Spooner

Reyn Spooner is a Hawaiian aloha shirt label, describing itself as a Hawaiian tradition since 1956. That year, seamstress Ruth Spooner set up a one-sewing-machine operation under the palm trees on Waikiki beach, making custom surf trunks. Reynolds "Reyn" McCullough, who grew up on Catalina Island and ran men's resort clothing shops in California, moved his family to Honolulu in 1958. He designed board shorts and shirts while Ruth looked after construction, and their businesses merged as Reyn Spooner in 1961. Reyn found traditional aloha shirts too boldly printed, and an inside-out shirt sewn by a local bartender and surfer gave him an idea. Today the label uses hand-painted patterns by local Hawaiian artists.