Represent

Represent is a British streetwear label founded by brothers George and Mike Heaton in Manchester. It began as a college project, screen-printing graphics onto blanks, and grew from there. The range now covers graphic tees and hoodies, distressed jeans, cargo pants, knits, outerwear and trainers, all shaped by the Heatons' focus on fit and fabric.

Two lines are worth knowing. Owners Club is the everyday one, with branded sweats, tees and joggers. Represent 247 is the performance-minded line, made for moving, training and commuting. It's a good place to start if you like clothes that work hard through an ordinary week.