Purple Brand

About Purple Brand

Purple Brand is a denim-focused menswear label built around fit and fabric. A group of industry veterans set out in 2017 to simplify men's denim at a contemporary price, and the result was an accessible label that puts innovation at the centre of how it develops product. Its design draws on vintage and utilitarian ideas, and it uses quality materials, considered fits and distinctive details so that each piece stands apart. The brand describes its aim as challenging conventions through design, with a contemporary outlook and pieces made for everyone's wardrobe. If you want denim that has some thought behind the cut and the cloth, it's a name to look at.