PSD

About PSD

PSD started in 2007 in upstate New York, when Curt and Ryan Flaitz, two broke college kids, set out to make affordable, comfortable designer boxer briefs. Curt brought the business sense and Ryan the creative flair. They toured car shows, sporting events and music festivals in a used RV they painted black and branded. When their first athlete, Stevie Johnson of the Buffalo Bills, lifted his shirt after a touchdown, the logo was on screens nationwide. Today PSD makes premium, affordable underwear for athletes, trendsetters and anyone who simply loves a good pair. The athleisure cut suits a rest day and a game of basketball without changing into compression shorts.