Protocol Index

About Protocol Index

Protocol Index is a design studio based in Seoul, founded in 2025. It works across fashion, spatial design and visual direction, rather than sticking to clothing alone. The studio is led by Augustine Oh and Jude Lee, who were previously creative directors at Project G/R, and their work brings together high fashion with forward-thinking design ideas. Because the label spans multiple creative disciplines, its menswear tends to be shaped by the same design thinking that goes into its spatial and visual direction projects, giving pieces a considered, studio-led feel rather than a conventional, trend-driven approach.